The Power of Pink Works for YOU

Money should never feel impersonal. That’s why our members describe their experience not in numbers — but in feelings: security, family, belonging, hope.

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Real Members. Real Stories. Real Support.

Your Bank Should Know Your Name

The Power of Pink isn't an average banking experience. Our members get all of this (and then some).

  • Belonging. A community that sees you, welcomes you, and supports you.

  • Growth. Financial tools and guidance to help you build wealth and stability.

  • Trust. A partner who’s there in your wins and in your challenges.

  • Legacy. Financial confidence that you can support your loved ones when the time comes.

When money feels complicated, the Power of Pink makes it simple: we’ve got your back.

 

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Woman wearing pink CCCU shirt points at spinwheel next to young girl smiling.

In Their Own Words: Power of Pink Stories

Member Verretta sits in pink chair next to her grandchildren wave at camera.

"They made us feel comfortable."

Hear from member Verretta on how she's building generational wealth with the support of City & County.

Member Brittany holds up photo of new house and smiles at camera.

"They made it possible to buy my dream home."

Brittany wanted to buy a home in a challenging market. Hear how she landed her dream house with the support of a banker who was with her every step of the way.

Evan and son Malachi sit at table with coloring paper while smiling.

"All of my kids have accounts. It just makes sense."

Evan, a CCCU member and dad, wants the best for his kids. Find out why he chooses City & County for all of his family's financial needs.

Member Paul smiles at camera.

"I don't need to worry."

Hear from member Paul about how City & County helped him through a difficult time after his wife was diagnosed with a terminal illness.

Curious What the Power of Pink Can Do for You?

Tell us what you need — we'll take it from there.

This Is the Power of Pink

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“I offered on five different houses over the course of four months. Kristin was constantly available every time we needed to write up the offer letter. She got me everything I needed.”
Brittany, CCCU Member